April 14, 2011

proof whisky, reel world, Vol. 29

You may recognize the face on the left from her 15-year stint on the number one daytime drama, The Young and the Restless, but we know her as founder of the ReelWorld Film Festival. We got the chance to meet Tonya Lee Williams at the Closing Night Gala on Sunday, when we served our favourite pear drink, the urban, before the screening of ‘I Will Follow’ directed by Ava Duvernay and starring Salli Richardson-Whitfield and Blair Underwood. Today, we are revisiting our signature cocktail, the urban. To learn more about our brand visit www.proofbrands.com. Become a friend on Facebook http://www.facebook.com/pages/Proof-Brands/181641835185326 and Twitter http://twitter.com/proofbrands to get last minute updates on all of our tastings, parties and events.

the urban
1 ½ oz proof whisky
4 oz Ceres pear juice
1 tsp fresh lemon juice

Pour 1 1/2 oz of proof whisky
4 oz pear juice and 1 tsp lemon juice 
in a shaker filled with ice. 
Shake and pour into a glass filled with ice.

Actress and entrepreneur Tonya Lee Williams, best known for her 15-year starring role on The Young and The Restless, founded ReelWorld in 2001 in direct response to a lack of positive diverse stories on screen and sustainable opportunities for emerging talent of colour trying to break into the Canadian entertainment industry. 

Every year in April, cineastes, filmmakers, and industry flock to ReelWorld for five days of the best features, documentaries, animations, shorts, and music videos from Canadian and international filmmakers - in the heart of downtown Toronto. The celebration of diverse cinema kicks off with the Opening Night Screening and Gala attended by film stars, government officials, leading corporate executives and international media. 

In the past, attendees have mixed and mingled with the likes of Eriq La Salle, Robert Townsend, South Asian super-star Shabana Azmi, Vivica A. Fox, Little X, and many more at some of Toronto’s most happening and exclusive hot spots. Previous opening night films include Bearwalker (2001) from Canada’s renowned Aboriginal filmmaker Shirley Cheechoo, Kamataki (2006), a Canadian-Japanese production from Quebec’s Claude Gagnon, A Winter Tale (2008) by award-winning Toronto-based filmmaker Frances-Anne Solomon, Gospill Hill (2009), a film directed and produced by Giancarlo Esposito, and Off World (2010) from acclaimed writer, director and co-producer Mateo Guez.


With patio season just around the corner, you may want to invest in a few sets of govino glasses. Although they are meant for serving wine, we love them for cocktails. The urban looks awesome served in the govino glass. They now come in ‘go anywhere’ flute style – AWESOME! 
(for list of retailers - www.govinowine.com)

“Necessity is indeed the mother of invention. govino was originally created as a trade tool to help professional salespeople showcase their wines whenever and wherever proper stemware isn't accessible – which as we learned firsthand, is often! Once we began testing the market, we realized there was an even bigger need for govino in the consumer sector, particularly at settings where breakable glass is an issue. After all, how many times have we all had to endure drinking good wine from bad glasses?

April is an exciting month for us, because our proof whisky, proof rum and proof vodka will soon be available in Alberta, Canada
Stay tuned for a launch party update, set for early June.”

London – April 15th from 4–8 pm – 71 York Street
Toronto – April 15th from 4–8 pm – 2 Cooper Street
Barrie – April 16th from 4–8 pm – 461 Big Bay Point Road
Brampton – April 16th from 4–8 pm – 170 Sandalwood Parkway E.
St. Catharines – April 16th from 4–8 pm – 343 Glendale Avenue
Aurora – April 16th from 4–8 pm – 14824 Yonge Street
Toronto – April 16th from 11:30–3:30 pm – 545 Yonge Street
Burlington – April 16th from 11:30–3:30 pm – 1235 Fairview Street
Brampton – April 16th from 11:30–3:30 pm – 9970 Airport Road
Milton – April 16th from 1–5 pm – 830 Main Street
TorontoMeet Proprietor Michael Riley - April 21st from 4–8 pm – 415 King Street West

Weekend Forecast:
Saturday: Rain and a high of 9 degrees
Sunday: Cloudy with showers and a high of 8 degrees

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