September 15, 2011

proof rum, the premiere, Vol. 51

Okay...we really are seeing double today.
With TIFF happening in the city right now, Toronto’s party scene is on fire. Everywhere you look, there’s a mob of fans swarming a red carpet. Speaking of parties – proof rum’s official release will take place tomorrow night at the Spoke Club. And because we are going ABSOLUTELY bonkers this week, we will keep it short and sweet. Today’s signature Thursty Thursday recipe is also our opening act at the Spoke. Enjoy proof rum’s premier performance with the proof rum runner. ‘Like’ us on Facebook and Twitter to get last minute updates on tastings, parties & events.

proof rum runner 1 oz proof white rum • 1 tsp fresh lemon juice • 4 oz Ceres Hanepoot white grape juice
Fill a tall glass with ice cubes. Add 1 oz proof rum, 1 tsp lemon juice and 4 oz Ceres white grape juice. Stir & garnish with grapes.


Ceres is the best 100% pure fruit juice you can buy - wholesome, earthy and natural, with no added cane sugar, colorants or preservatives - the pure goodness of nature from the valley of Ceres. Ceres was launched in South Africa in September 1982. It is the flagship brand of the Ceres Fruit Juices Company and commands a premium in the marketplace. Our rum is a perfect match to Ceres wide array of flavours: mango, peach, lychee, pineapple, papaya, cranberry & kiwi, white grape and pear are just to name a few (


Gone are the days of the stodgy old boys club. Membership-based Spoke Club offers an exclusive experience all set in a hip, comfortable environment. With an interior made up of blonde wood and soft leather, the Spoke’s attention to detail extends throughout the building. Its 1200 Square foot art gallery space, screening room and elegant upstairs patio attract a lot of agency, media and entertainment types. 

The club also offers a well put-together menu by chef Ren Mercer. Despite its members’ club status, the atmosphere is very laid back. And draws a great crowd on the weekends. (

If you are not a member of the Spoke, you can always find a good meal and drink at the Bier Markt, located at the same address (600 King Street West

Here are just a few pix from last night's Reelworld party at the Empire Club in Yorkville ( proof was serving a proven cocktail favourite, the proof whisky Urban and proof rum runners (a new favourite) The place was buzzing with all sorts of industry types. We met up with Jonathan and Drew Scott – the devilishly handsome brothers of the Property Brothers, Kim Roberts of Being Erica, who is also starring in upcoming The Vow with Rachel McAdams, Tonya Lee Williams founder of ReelWorld (also of Y & R fame), Howard Green, producer of Machete Joe, publicist Sasha Stoltz and many more. (

Weekend Forecast:
Saturday: Sunny and a high of 18 degrees
Sunday: Sunny and a high of 19 degrees

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